Perfect 10

Time flies. Eliza Jane Howell celebrates its first 10 years in 2022.

The perfect score – 10 out of 10 – seemed a mythical concept until Nadia Comaneci became the first Olympic gymnast to achieve it, 45 years ago in Montreal – Gill remembers it well and was inspired, not to become a gymnast but to be the best she could in her chosen field… fashion. She wanted a 10.

So, to celebrate our first 10 years we have created our Perfect 10 Collection. We wanted to showcase the artistry and hand-beading skills which have become the creative signature of Eliza Jane Howell. Each gown is named after a significant member of the team past and present who helped build our brand. On your special day, you will look and feel like a perfect 10. These gowns are a modern-day heirloom for today’s bride.

We love our Perfect 10 collection and we hope you will too. Score sheets ready...

We photographed our Perfect 10 Collection on location at 116 Pall Mall in London
Photography: Chris Dawes -
Videography: Daniele Roversi -
MUA: Kerry-Ann -
Hair: Mariana -
Shoes: Emmy London -
Hair accessories: Eliza Jane Howell